Five Tips for Making Your Business Event a Grand Success
When it comes to a business organization, planning an event such as a conference or exhibition can be hugely rewarding for the company as it can create more brand awareness among the outside world. Your office staff wearing personalized name tags will attract customers or clients to them and interact with your people to know more about you and your company. For marketing your new products or services you can host special workshops, conferences, and networking events. But planning a business event is a stressful job and with so much competition out there, you need to come with some strategies so that you will stand out from the crowd. Here are some suggestions that can make your business-oriented event successful and memorable. Click here for more details.
Start Reaching People Before You Sell Tickets
One recent research shows that people generally need at least six points of contact with that brand or a business organization, before they make purchase. So, if your event advertising begins the day tickets go on sale, you could be missing a strategy. To give the people a flavor of what they will experience at the business event, create pre-launch content which is an affordable way to engage with prospective customers or clients. You can do it many ways such as hosting online Q&A sessions with speakers, free webinars, and video lessons.
Creating an Illusion of Scarcity
Most people will your event until the last possible moment to book their ticket however much people like the idea of leaving it. This can be frustrating for you if you have to pay the costs upfront for the venue and catering arrangements. You can create a feeling or an illusion by reducing the amount of time the tickets on sale or the number available at a particular price. Thereby it will give people the push they need to commit.
Interact with Attendees before the Function Begins
It may be daunting for you when you walk into a roomful of people you do not know, and yet many event organizers do nothing to connect with people before the function begins. You can use social media sites such as Twitter and Facebook for make interactions between attendees before the conference/meeting starts. You can host a live Twitter Q&A session before the event that features some of the speakers, and it will surely create a bit of buzz around the event and also helps in selling your last remaining tickets.
Even if you are not a fan of Facebook or Twitter, there are other ways you can connect with delegates ahead of your business event, including telephone, email, or the good-old post mail. You can a make personal touch by sending handwritten cards to delegates before the function begins which will turn it memorable.
Adding a Personal Touch
If you want to get people to talk about your business-centric events, you need to do things that make you stand out. For instance, you make little surprises for the delegates like sending emails to every one of them and asking them which is their favorite chocolate bar. When they arrive at the venue, they will be astonished to see what is placed next to their personalized name tags. It is well worth the effort even if get into a lot of trouble to get the treats, and not only it will get people talking to each other straight away, many will share pictures of their chocolate treat on Facebook and Twitter, which is really a great publicity for your event.
Keep in Mind to Follow Up
You may think that you can rest for few days after the big event even if it has taken months to organize. But in reality it is not all over, as you need to collect feedbacks from your delegates. The day after the event when delegates are feeling inspired and excited, it is the right time to interact with people or even up-sell them to other products/services. You can also drop lengthy email questionnaires in favor of postcard-sized feedback cards, which invite delegates to rate their experience and write a 140-character summary of the event. By doing this, it will provides you instant testimonials that can be photographed and shared on social networking sites.
If you want personalized name tags for special events such as product/service launch events, conferences or meetings, you can approach experts who offer competitive and customize name tag design solutions. Contact us for more details.
When it comes to a business organization, planning an event such as a conference or exhibition can be hugely rewarding for the company as it can create more brand awareness among the outside world. Your office staff wearing personalized name tags will attract customers or clients to them and interact with your people to know more about you and your company. For marketing your new products or services you can host special workshops, conferences, and networking events. But planning a business event is a stressful job and with so much competition out there, you need to come with some strategies so that you will stand out from the crowd. Here are some suggestions that can make your business-oriented event successful and memorable. Click here for more details.
Start Reaching People Before You Sell Tickets
One recent research shows that people generally need at least six points of contact with that brand or a business organization, before they make purchase. So, if your event advertising begins the day tickets go on sale, you could be missing a strategy. To give the people a flavor of what they will experience at the business event, create pre-launch content which is an affordable way to engage with prospective customers or clients. You can do it many ways such as hosting online Q&A sessions with speakers, free webinars, and video lessons.
Creating an Illusion of Scarcity
Most people will your event until the last possible moment to book their ticket however much people like the idea of leaving it. This can be frustrating for you if you have to pay the costs upfront for the venue and catering arrangements. You can create a feeling or an illusion by reducing the amount of time the tickets on sale or the number available at a particular price. Thereby it will give people the push they need to commit.
Interact with Attendees before the Function Begins
It may be daunting for you when you walk into a roomful of people you do not know, and yet many event organizers do nothing to connect with people before the function begins. You can use social media sites such as Twitter and Facebook for make interactions between attendees before the conference/meeting starts. You can host a live Twitter Q&A session before the event that features some of the speakers, and it will surely create a bit of buzz around the event and also helps in selling your last remaining tickets.
Even if you are not a fan of Facebook or Twitter, there are other ways you can connect with delegates ahead of your business event, including telephone, email, or the good-old post mail. You can a make personal touch by sending handwritten cards to delegates before the function begins which will turn it memorable.
Adding a Personal Touch
If you want to get people to talk about your business-centric events, you need to do things that make you stand out. For instance, you make little surprises for the delegates like sending emails to every one of them and asking them which is their favorite chocolate bar. When they arrive at the venue, they will be astonished to see what is placed next to their personalized name tags. It is well worth the effort even if get into a lot of trouble to get the treats, and not only it will get people talking to each other straight away, many will share pictures of their chocolate treat on Facebook and Twitter, which is really a great publicity for your event.
Keep in Mind to Follow Up
You may think that you can rest for few days after the big event even if it has taken months to organize. But in reality it is not all over, as you need to collect feedbacks from your delegates. The day after the event when delegates are feeling inspired and excited, it is the right time to interact with people or even up-sell them to other products/services. You can also drop lengthy email questionnaires in favor of postcard-sized feedback cards, which invite delegates to rate their experience and write a 140-character summary of the event. By doing this, it will provides you instant testimonials that can be photographed and shared on social networking sites.
If you want personalized name tags for special events such as product/service launch events, conferences or meetings, you can approach experts who offer competitive and customize name tag design solutions. Contact us for more details.